This year I picked up a new elective course called “Personal Branding.” Modeled off the ideas of my good friend Jason Shaffer, the course is designed to help students get their own ideas out into the digital world — and to use the tools of social networking to discover content about things that interest them.

Here are a few examples: Check out what my students are listening to!

This is from Benita, who’s establishing herself as a commentator on current music here in Kenya and abroad.

Here’s Alina: When asked to describe her playlist, she said, “I dunno,” but I think the list speaks for itself. “It’s just me.”